Lagardère Unlimited acquires
the Nordea Masters, the golf tournament,part of the PGA European Tour-
Henrik Stenson, the fourth seed golf player worldwide commits to the
Paris–October 1st 2013
Scandinavia is pleased to announce the acquisition of the Nordea Masters.
Played in Sweden, the Nordea Masters is currently the onlyPGA European Tour event to be held in Scandinavia.
Henrik Stenson, one of the top golfers worldwide,has committed to the 2014
edition, which will be played for the first time at PGA of Sweden National, the finest golfing resort in the Skåne Region, from May 29th to June1st, 2014The management of the Nordea Masters by Lagardère Unlimited Scandinavia
was takenover from Björn Örås, owner of last year’s host venue, Bro Hof Golf Club. Nordea, the Scandinavia’s largest bank, has also signed a three-year extension to its title sponsorship of the tournament, now running up until 2016
The Nordea Masters will be played at PGA of Sweden National in Bara, near Malmö, for the next two years, before returning to Bro Hof Golf Club in 2016.
As from this year onwards, the tournament will benefit from the experience and dedication of Lagardère Unlimited experts, who also run ATP and WTA
Tennis events in Båstad and promote the IF Stockholm Open on the ATP Tour
Björn Örås said:
“We are very satisfied with the development of the event the last few years, and I look forward to seeing Lagardère Unlimited Scandinavia bring its vision into reality. I am also delighted that Bro Hof will host the event in 2016.”
Thomas Wallén, Head of Golf of Lagardère Unlimited Scandinavia said
“Our ambition is to grow the tournament together with
Nordea, and make it one of Europe’s most important golf events. Henrik’s success will inspire a new generation of golfers, and we are very happy that he will play in front of his home fans in 2014.”
High profile participation expected for the 2014 Nordea Masters edition
Henrik Stenson, the number four best player in the World,won the Fedex Cup on the US PGA Tour last week
He last played in the Nordea Masters in 2011 and twice came close to winning the tournament, finishing joint runner-up behind Luke Donald in 2004 and losing out in a play-off to Mark Hensby one year later.
Henrik Stenson said : “It will be fantastic to play the Nordea Masters again. It will have been three years since I last played the tournament and I did not play so well in 2011, so I really hope my current momentum can continue into the tournament this time.”
Ove Sellberg, CEO of PGA of Sweden National, said:
“We are proud and happy that the Nordea Masters will be played at the
PGA of Sweden National in 2014 and 2015. Henrik Stenson coming home to Sweden to play is the icing on the cake, and will
mean a lot to golf fans across Sweden and particularly the region of Skåne. It could not be better.”
George O’Grady, Chief Executive of The European Tour, said:
“It is tremendous for the tournament that Nordea has extended
its title sponsorship for three years, and superb news that Henrik has committed to play. Henrik is a true ambassador for The
European Tour and golf in general, and his recent return to the upper echelons of the World Ranking has been one of the
most heart warming stories of this,
or indeed any other season.